Pricing

Free for 30 days. Then pick a plan.

Try everything for 30 days. Keep going for $19 a month, or save with annual. Faculty, staff, and students with a .edu or .gov email get a discounted academic rate.

Monthly
$19 / month

Month to month. Cancel anytime.

  • On-device audio and video transcription
  • Coding, themes, quotes, analysis views
  • Trustworthiness and audit trail
  • All updates while subscribed
Start 30-day trial
Annual · best value
$149 / year

Save $79 a year vs monthly (about $12.42/mo).

  • Everything in Monthly
  • Two months free vs paying monthly
  • One renewal a year, no fuss
  • A fraction of an NVivo seat
Start 30-day trial
Academic
$9 / mo · $79 / yr

Annual saves $29 a year. Valid .edu or .gov email required.

  • The full app, nothing held back
  • Same on-device privacy
  • Faculty, staff, and students with a .edu or .gov email
  • Everyone else uses the standard plan
Monthly Annual

Every plan starts with the same 30-day free trial · Apple Silicon · macOS 14 or later · notarized by Apple

No lock-in

Your work is yours

Projects are plain files on your Mac. Cancel and you keep every project, transcript, and export.

No per-minute fees

Transcription is included

Cloud services charge by the audio minute. Quala transcribes on your Mac, so a hundred interviews cost the same as one.

Why paid

Keeps it improving

A real price funds new analysis views, better transcription, and support, so Quala stays a tool you can rely on.

Earn trust by being good, not by overclaiming

No manufactured testimonials, no inflated numbers. Run the 30-day trial on your own interviews and decide for yourself.